Concept Develpment

Whether you are looking to shape your future offerings or just want to apply the finishing touches to your product, our team will deliver fast, intelligent and accessible solutions.  We are not just stylists, we are problem solvers.  Our goal is to get you from blank page to robust solutions with speed and accuracy. 

Products are for people.  The essence of good design is in understanding who uses your product and how.  In all our pursuits, we start with the user.  We dig deep to uncover latent needs and desires that might not be obvious but will have a big impact on how your customer relates to your product.  Every concept we deliver has a clear lineage back to the user insight that sparked it.  We also recognize that you, the client are a user of our services and your needs are unique.  We will work with you to create the ideal partnership for problem solving.

Looking for a clearer picture of the landscape in which your product will have to compete?  We help take the guesswork out by studying societal and market trends, competitive forces and most importantly, conducting observational research of your end user.

Looking for the science behind how a winning product looks and feels?  We apply the latest in ergonomics and human interface technology to ensure your customer is treated to the best experience possible.

Tired of the disparity between design and engineering?  At optimal design there is no disparity.  Our industrial designers work in parallel with our engineers to ensure that every deliverable is realistic, cost-effective and ready for manufacture.